Marketing Workshop – Wednesday 4th May

PAUL Partnership Limerick

This online workshop will provide participants with an understanding of Marketing terminology & principles, and an awareness of the importance of Marketing for their business.


OBJECTIVES:   On completion of this workshop, participants will be able to:

  • Write an affordable Marketing plan
  • Target and profile their markets
  • Identify the best way to get their message across
  • Develop their own Marketing material



  • Target Marketing, Segmentation & Positioning
  • Profiling your Customers
  • SWOT & PEST Analysis
  • Clarifying your Customer Value Proposition
  • Advertising, Branding & Public Relations
  • Developing an affordable Marketing Action Plan


Date:              Wednesday 4th May             Time:               10am to 3pm

Cost:               FREE

This course will be delivered online via Zoom (Video Conferencing App) in a secure, password-protected session.

Zoom is free and easy to download onto any device (smartphone, tablet, laptop or PC.)

Further instructions will be forwarded to participants in advance of the workshop date.


Trainer:                     Terry Harmer, NLC Training – Terry specialises in designing and implementing training programmes and modules modelled on world class companies, using best practice initiatives, to train Sales, Customer Service, Communications, Teambuilding, Leadership, and People Management.  Terry has extensive sales experience and delivers a most engaging workshop.

Bookings:                   Jane O’Mahony on 061-419388 or email

This workshop is part of our 2022 Enterprise Training Programme delivered by PAUL Partnership in collaboration with Limerick Local Enterprise Office (LEO).  The Enterprise Training Programme supports Small Business Start-Ups in Limerick City and consists of a selection of Finance, Sales & Marketing and other Business-related courses & events. 

All courses/events are free of charge.

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