Marketing Workshop – Wednesday 23rd October

Employment and Enterprise Supports Pillar

The aim of this one-day workshop is to provide participants with an understanding of Marketing terminology & principles, and an awareness of the importance of Marketing for their business.

OBJECTIVES:   On completion of this workshop, participants will be able to:

  • Write an affordable Marketing plan
  • Target and profile their markets
  • Identify the best way to get their message across
  • Develop their own Marketing material



  • Target Marketing, Segmentation & Positioning
  • Profiling your Customers
  • SWOT & PEST Analysis
  • Clarifying your Customer Value Proposition
  • Advertising, Branding & Public Relation
  •  Developing an affordable Marketing Action Plan


Date:                          Wednesday 23rd October

Time:                          10am to 4pm

Venue:                       ENGINE, Upper Cecil Street

Cost:                            FREE OF CHARGE

Trainer:                     Terry Harmer, NLC Training – Terry specialises in designing and implementing training programmes and modules modelled on world class companies, using best practice initiatives, to train Sales, Customer Service, Communications, Teambuilding, Leadership, and People Management. Terry has extensive sales experience and delivers a most engaging workshop.

Bookings:                   Jane O’Mahony on 061-419388 or email

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