The aim of this one-day workshop is to provide participants with an understanding of Marketing terminology & principles, and an awareness of the importance of Marketing for their business.
OBJECTIVES: On completion of this workshop, participants will be able to:
- Write an affordable Marketing plan
- Target and profile their markets
- Identify the best way to get their message across
- Develop their own Marketing material
COURSE CONTENT includes:
- Target Marketing, Segmentation & Positioning
- Profiling your Customers
- SWOT & PEST Analysis
- Clarifying your Customer Value Proposition
- Advertising, Branding & Public Relation
- Developing an affordable Marketing Action Plan
Date: Wednesday 23rd October
Time: 10am to 4pm
Venue: ENGINE, Upper Cecil Street
Cost: FREE OF CHARGE
Trainer: Terry Harmer, NLC Training – Terry specialises in designing and implementing training programmes and modules modelled on world class companies, using best practice initiatives, to train Sales, Customer Service, Communications, Teambuilding, Leadership, and People Management. Terry has extensive sales experience and delivers a most engaging workshop.
Bookings: Jane O’Mahony on 061-419388 or email jomahony@paulpartnership.ie