Aim: To provide participants with an overview of the fundamentals of the various elements of Marketing and how it applies to their business.

Objectives: On completion of this workshop, participants will:

  • Appreciate the importance of all seven elements of Marketing equally 
  • Understand the fundamentals of all seven elements of Marketing and how each applies in a business context

Course Content includes:

  • Essential elements of Market Research
  • Essential elements to develop an appropriate business image e.g. branding, packaging, business logos
  • Components of an effective Promotion strategy
  • Overview of various Marketing platforms
  • How to develop a Marketing plan for your business

Date: Tuesday 30th April

Venue: ENGINE, Upper Cecil St.

Time: 10am to 4pm

Cost: FREE of Charge

Trainer: Maeve O’Connell, Bluestone Business Advisory Services – Established in 2000, Bluestone provides business advisory, training and mentoring services to SMEs. Bluestone is owned and managed by Maeve O’Connell, a senior consulting/corporate finance professional with over 25 years’ experience in business and management consultancy.

Bookings: Jane O’Mahony on 061-419388 or email