The aim of this one-day workshop is to provide participants with practical advice on Marketing for a small business venture which they can put into effect in framing Marketing plans for their own business.

OBJECTIVE:     On completion of this full-day workshop, participants will:

  • Understand the importance of Marketing for a small business
  • Learn how to market effectively & efficiently on a small budget
  • Know how to segment their target markets and how to position their brand to maximum effect
  • Be able to set realistic Marketing objectives for the coming year
  • Understand the steps involved in devising an individual Marketing Strategy for their own business



  • What is Marketing about?
  • Setting Marketing Objectives
  • Devising a Marketing Strategy – Product & Customer Service
  • Marketing Strategy – Pricing
  • Promotion & Brand Development
  • Target & Market Positioning


Date:                         Tuesday 23rd October                                  Time:              10am to 4pm

Trainer:         Padraig Cleary, May Day Management. – Padraig Cleary has delivered Business Planning, Sales & Marketing programmes for Local Development Companies, Local Enterprise Offices, LEADER companies and City & Co. Enterprise Boards throughout Ireland. He has mentored owner-managers and key sales staff on how to sell their products and services in industrial, business-to-business, tourism, consumer products and services markets at home and abroad.

Cost:               NO CHARGE                                                   Venue:          Maldron Hotel, Roxboro

Booking:         Jane O’Mahony, PAUL Partnership 061 419388 or email: