The aim of this one-day workshop is to provide participants with an understanding of Marketing terminology & principles, and the importance of Marketing for their business.

OBJECTIVE:     On completion of this full-day workshop, participants will be able to

  • Write an affordable Marketing plan
  • Target and profile their markets
  • Identify the best way to get their message across
  • Develop their own Marketing material


  • Target Marketing, Segmentation &Positioning
  • Profiling your customers
  • SWOT & PEST analysis
  • Clarifying your Customer Value Proposition
  • Advertising, Branding & Public Relations
  • Developing an affordable Marketing action plan

Date:                         Tuesday 15th May                                        

Time:                        10am to 4pm

Trainer:                  Terry Harmer, NLC TrainingTerry specialises in designing and implementing training programmes and modules modelled on world class companies, using best practice initiatives, to train Sales, Customer Service, Communications, Teambuilding, Leadership, and People Management. Terry has extensive sales experience and delivers a most engaging workshop.

Cost:                       NO CHARGE                                                   Venue:          Maldron Hotel, Roxboro

Booking:                 Jane O’Mahony, PAUL Partnership 061 419388 or email: