Marketing Workshop – Thursday 28th May – **Online Workshop**

PAUL Partnership Limerick

The aim of this online workshop is to provide small business owners with an understanding of Marketing terminology & principles, and an awareness of the importance of Marketing for their business.

OBJECTIVES:    On completion of this workshop, participants will be able to:

  • Write an affordable Marketing plan
  • Target and profile their markets
  • Identify the best way to get their message across
  • Develop their own Marketing material



  • Target Marketing, Segmentation & Positioning
  • Profiling your Customers
  • SWOT & PEST Analysis
  • Clarifying your Customer Value Proposition
  • Advertising, Branding & Public Relation
  •  Developing an affordable Marketing Action Plan


Date:              Thursday 28th May               Time:              10am to 3pm           Cost:               FREE

Trainer:                     Terry Harmer, NLC Training – Terry specialises in designing and implementing training programmes and modules modelled on world class companies, using best practice initiatives, to train Sales, Customer Service, Communications, Teambuilding, Leadership, and People Management. Terry has extensive sales experience and delivers a most engaging workshop.

This course will be delivered online via Zoom in a secure, password-protected session.

Zoom is free and easy to download onto any device (smartphone, tablet, laptop or PC.)

Further instructions will be forwarded to participants in advance of the workshop date.

Bookings:                   Jane O’Mahony on 061-419388 or email

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