The aim of this one-day workshop is to provide participants with practical advice on Marketing for a small business venture which they can put into effect in framing Marketing plans for their own business.

OBJECTIVES: On completion of this workshop, participants will:

  • Understand the importance of Marketing for a small business 
  • Learn how to market effectively & efficiently on a small budget 
  • Know how to segment their target markets and how to position their brand to maximum effect 
  • Be able to set realistic Marketing objectives for the coming year
  • Understand the steps involved in devising an individual Marketing Strategy for their own business

COURSE CONTENT includes:

  • What is Marketing about? 
  • Setting Marketing Objectives 
  • Devising a Marketing Strategy – Product & Customer Service 
  • Marketing Strategy – Pricing 
  • Promotion & Brand Development 
  • Target & Market Positioning

Date:       Thursday 28th February

Time:       10am to 4pm

Trainer:    Padraig Cleary, May Day Management. – Padraig Cleary has delivered Business Planning, Sales & Marketing programmes for Local Development Companies, Local Enterprise Offices, LEADER companies and City & Co. Enterprise Boards throughout Ireland. He has mentored owner-managers and key sales staff on how to sell their products and services in industrial, business-to-business, tourism, consumer products and services markets at home and abroad.

Cost:        NO CHARGE

Venue:      ENGINE, Upper Cecil Street

Bookings:     Jane O’Mahony, PAUL Partnership 061 419388 or email: jomahony@paulpartnership.ie