Marketing Management Programme – 10week course commences Wednesday 27th September

PAUL Partnership Limerick

The Marketing Management Programme will give participants an understanding of the background of Marketing and the strategy behind how and what makes it work when used in a planned and strategic manner.

Participant Profile:   This 10-week programme is suitable for:

  • Anyone who wants to broaden their understanding of Marketing.
  • Anyone who wants to research their business idea or conduct a feasibility study.
  • Business owners who are currently reviewing their business and want to research alternate ideas.
  • People who currently own or run a small business.
  • Anyone who is starting a business.

Programme Aims and Objectives:

The aim of this 10-week programme is to assist participants in developing and focusing their skills to help them implement effective Marketing strategies within their business. Participants will see how Marketing can become a business’ most valuable tool in increasing sales and achieving a competitive edge.  Participants will understand that Marketing is much more than hard sales and selling their product or service. The training programme will give an insight into Market Planning, Market Research, Skills of Selling, Product Development, Branding, Promotion, Web Marketing & Optimisation and Finance.

Particular attention will be paid to assisting businesses deal with current economic challenges and opportunities. 

A focal point of the programme will be Peer Learning and Networking.


Dates:                          Wednesday 27th September to Wednesday 29th November (10 Wednesday afternoons)

Time:                           2pm to 5pm                                        Cost:                FREE OF CHARGE

Venue:                          Hybrid Delivery – Blend of Online and In-Person Sessions – Sessions 1, 6 & 10 delivered in person (Maldron Hotel); Remaining sessions delivered online via Zoom Video Conferencing App

 Trainer :                    Theresa Mulvihill, Smart Marketing Ltd. – Smart Marketing is a creative, vibrant and focused company that provides marketing and business management services and solutions to businesses.  They specialise in the marketing and business development of small and medium size businesses.  With over 10 years experience of working with pre-start up, start-up and existing businesses within the micro and SME sector they understand the needs and challenges of businesses and business owners.


Bookings & further info: Contact Jane O’Mahony on 061-419388 or email


This course is part of our 2023 Enterprise Training Programme delivered by PAUL Partnership in collaboration with Limerick Local Enterprise Office (LEO).  The Enterprise Training Programme supports Small Business Start-Ups in Limerick City and consists of a selection of Finance, Sales & Marketing and other Business-related courses & events. 

All courses/events are free of charge.


This website uses cookies to improve your experience. You can find out more about our use of cookies in our Privacy Policy.