The aim of this workshop is to take participants through a practical and highly participative Applied Market Research training process over the course of 1 day.

OBJECTIVE:     On completion of this full-day workshop, participants will:

  • Be able to draw up a Market Research plan for their business
  • Know how to undertake Primary Research with a sample of their target market
  • Be able to undertake a Competitor Assessment in order to create competitive advantage
  • Know how to undertake Secondary Research of published reports etc. on their field of interest


  • Introduction to the principles of Market Research
  • Planning the research – Primary & Secondary sources
  • Research sequence/timelines
  • Data analysis & Conclusions
  • Next steps

Date:                         Tuesday 3rd October                                   

Time:                          10am to 4pm

Trainer:         Padraig Cleary, May Day Management. – Padraig Cleary has delivered Business Planning, Sales & Marketing programmes for Local Development Companies, Local Enterprise Offices, LEADER companies and City & Co. Enterprise Boards throughout Ireland. He has mentored owner-managers and key sales staff on how to sell their products and services in industrial, business-to-business, tourism, consumer products and services markets at home and abroad.

Cost:               NO CHARGE                                                  

Venue:          Maldron Hotel, Roxboro

Booking:         Jane O’Mahony, PAUL Partnership 061 419388 or email: