Business Planning Workshop – Tuesday 16th August

PAUL Partnership Limerick

This 3-hour online workshop takes participants through the key areas essential to any Business Plan, and guides participants through the process of “how to” complete their own Business Plan.

At the start of the session, participants will be given the Business Plan template and the workshop covers each section in sequence.   Participants will receive tips, guidelines and advice  on what should be contained under each heading, so that they can tailor it to their business and complete it after the session.


Key areas include:

The Business:

  • Licencing Requirements
  • Set up Requirements
  • Risk Analysis
  • Business Goals

The Products / Services:

  • Features, Advantages and Benefits

The Market & Marketing Strategy:

  • S.C.O.T. & P.E.S.T. Analysis
  • Market Analysis
  • Target market
  • Pricing

Sales Process & The Competition:

  • Competitive Advantage
  • Competitive Factors
  • Routes to market

The Finances:

  • Sourcing Finance
  • Financial Projections
  • Profit & Loss Accounts
  • Cashflow Projections



Dates:                  Tuesday 16th August                         Time:     2pm to 5pm              Cost:               FREE OF CHARGE

This course will be delivered online via Zoom (Video Conferencing App) in a secure, password-protected session. 

Zoom is free and easy to download onto any device (smartphone, tablet, laptop or PC.)

Further instructions will be forwarded to participants in advance of the workshop date.


Trainer: Terry Harmer, NLC Training – Terry specialises in designing and implementing training programmes and modules modelled on world class companies, using best practice initiatives, to train Sales, Customer Service, Communications, Teambuilding, Leadership, and People Management.  Terry has extensive sales experience and delivers a most engaging workshop.

Book online:


This workshop is part of our 2022 Enterprise Training Programme delivered by PAUL Partnership in collaboration with Limerick Local Enterprise Office (LEO).  The Enterprise Training Programme supports Small Business Start-Ups in Limerick City and consists of a selection of Finance, Sales & Marketing and other Business-related courses & events. 

All courses/events are free of charge.

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