Basic Marketing Principles – 6week online course starting Tuesday 22nd June

PAUL Partnership Limerick

This 6-week ONLINE course aims to provide participants with an understanding of the fundamentals of Marketing and how it applies to their business.

OBJECTIVES:    At the end of this 6-week programme, participants will:

  • Understand the fundamentals of all 7 elements of Marketing and how each applies in a business context.
  • Appreciate the importance of addressing all elements of Marketing equally and not just focusing on the Promotion (Selling) aspect.
  • Develop a broad framework which they can use to assess the feasibility of their business idea.


Course Outline:

Session 1:        Introduction to Marketing Principles Marketing Terminology; 7 Elements of Marketing

Session 2:        Product /Service & Pricing Market Research; Market Segmentation; Pricing Strategies

Session 3:        Physical EvidenceBusiness Image & Profile; Branding & Packaging

Session 4:        PlacementSelling Platforms; Choosing the correct market for your product/service

Session 5:        Promotion Strategies – Direct & Indirect Promotion; Affordable Promotion Campaigns

Session 6:        People & Processes –  Customer Service & Support


Dates:              Tuesday  22nd June to Tuesday 27th July – 6 Tuesday Mornings   

Time:               10am to 12.30

Trainer:           Maeve O’Connell, Bluestone Business Advisory Services Established in 2000, Bluestone provides business advisory, training and mentoring services to SMEs.  Bluestone is owned and managed by Maeve O’Connell, a senior consulting/corporate finance professional with over 25 years’ experience in Business and Management Consultancy.

This course will be delivered online via Zoom (Video Conferencing App) in a secure, password-protected session.

Zoom is free and easy to download onto any device (smartphone, tablet, laptop or PC.)

Further instructions will be forwarded to participants in advance of the course date.

Booking:         Jane O’Mahony, PAUL Partnership 061 419388 or email

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