Basic Marketing Principles – 6week Online Course commences Wednesday 5th April

PAUL Partnership Limerick

Would you like to know how to promote your business more efficiently to get better results from your marketing or promotional spend?

Paul Partnership are running a FREE 6-week Basic Marketing Principles course which will help you grow your sales and grow your profits.

This course, delivered by Smart Marketing Ltd., will introduce small business owners to the principles of Marketing and help you to apply and implement effective Marketing strategies in your business.


AIM:                     This 6-week course aims to assist individuals in realising the true potential of their Marketing efforts.

OBJECTIVES:       At the end of this 6-week programme, participants will:

  • Have an understanding of the fundamentals of Marketing and how it applies to their business.
  • Have an integrated online and offline Marketing plan outline for their business


Course Outline:

Module 1 – Marketing Principles for SME’s

Module 2 – Product definition & Value Proposition

Module 3 – Affordable Promotion1 – Direct Marketing & Selling

Module 4 – Affordable Promotion 2 – Web Marketing & Media

Module 5 – Converting leads to cash; Sales & Selling Techniques

Module 6 – The 5 P’s of Marketing (Price/Place/Process People/Physical Evidence)


Dates:              Wednesday 5th April to Wednesday 10th May – 6 Wednesday afternoons

Time:               2pm to 4.30pm                                                             Cost:  FREE OF CHARGE


This course will be delivered online via Zoom (Video Conferencing App) in a secure, password-protected session.

Zoom is free and easy to download onto any device (smartphone, tablet, laptop or PC.)

Further instructions will be forwarded to participants in advance of the workshop date.

Trainer:           Theresa Mulvihill, Smart Marketing Ltd. – Smart Marketing is a creative, vibrant and focused company that provides marketing and business management services and solutions to businesses.  They specialise in the marketing and business development of small and medium size businesses. 

Booking:         Jane O’Mahony, PAUL Partnership 061 419388 or email


This course is part of our 2023 Enterprise Training Programme delivered by PAUL Partnership in collaboration with Limerick Local Enterprise Office (LEO).  The Enterprise Training Programme supports Small Business Start-Ups in Limerick City and consists of a selection of Finance, Sales & Marketing and other Business-related courses & events. 

All courses/events are free of charge.

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