Basic Marketing Principles – 6week course commences Wednesday 11th March

Employment and Enterprise Supports Pillar

Would you like to know how to promote your business more efficiently to get better results from your marketing or promotional spend?

Paul Partnership are running a FREE 6-week Basic Marketing Principles course which will help you grow your sales and grow your profits.
This course, delivered by Theresa Mulvihill from Smart Marketing will introduce small business owners to the principles of Marketing and help you to apply and implement effective Marketing strategies in your business.

AIM: This 6-week course aims to assist individuals in realising the true potential of their Marketing efforts.

OBJECTIVES: At the end of this 6-week programme, participants will have:

An understanding of the fundamentals of Marketing and how it applies to their business.
An integrated online and offline Marketing plan outline for their business

Course Outline:

Module 1 – Marketing Principles for SME’s
Module 2 – Product definition & Value Proposition
Module 3 – Affordable Promotion1 – Direct Marketing & Selling
Module 4 – Affordable Promotion 2 – Web Marketing & Media
Module 5 – Converting leads to cash; Sales & Selling Techniques
Module 6 – The 5 P’s of Marketing (Price/Place/Process People/Physical Evidence)

Dates:             Wednesday 11th March to Wednesday 15th April6 Wednesday mornings

Venue:            MALDRON Hotel, Roxboro

Time:              10am to 1pm

Cost:                FREE OF CHARGE

Trainer:           Theresa Mulvihill, Smart Marketing Ltd. – Smart Marketing is a creative, vibrant and focused company that provides marketing and business management services and solutions to businesses. They specialise in the marketing and business development of small and medium size businesses. With over 18 years experience of working with pre-start up, start-up and existing businesses within the micro and SME sector they understand the needs and challenges of businesses and business owners.

Booking:         Jane O’Mahony, PAUL Partnership 061 419388 or email

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