Basic Marketing Principles – 6week course commences Tuesday 21st June

PAUL Partnership Limerick

This 6-week ONLINE Basic Marketing Principles course aims to provide participants with an understanding of the fundamentals of Marketing and how it applies to their business.

OBJECTIVES:   At the end of this 6-week programme, participants will:

  • Understand the fundamentals of all 7 elements of Marketing and how each applies in a business context.
  • Appreciate the importance of addressing all elements of Marketing equally and not just focusing on the Promotion (Selling) aspect.
  • Develop a broad framework which they can use to assess the feasibility of their business idea.


Course Outline:

Session 1:        Introduction to Marketing Principles – Marketing Terminology; 7 Elements of Marketing

Session 2:        Product /Service & Pricing Market Research; Market Segmentation; Pricing Strategies

Session 3:        Physical EvidenceBusiness Image & Profile; Branding & Packaging

Session 4:        PlacementSelling Platforms; Choosing the correct market for your product/service

Session 5:        Promotion Strategies – Direct & Indirect Promotion; Affordable Promotion Campaigns

Session 6:        People & Processes –  Customer Service & Support


Dates:              Tuesday 21st June to Tuesday 26th July  – 6 Tuesday Mornings        Time:   10am to 12.30

Cost:                    FREE of Charge

Trainer:           Maeve O’Connell, Bluestone Business Advisory Services Established in 2000, Bluestone provides business advisory, training and mentoring services to SMEs.  Bluestone is owned and managed by Maeve O’Connell, a senior consulting/corporate finance professional with over 25 years’ experience in Business and Management Consultancy.

This course will be delivered online via Zoom (Video Conferencing App) in a secure, password-protected session.

Zoom is free and easy to download onto any device (smartphone, tablet, laptop or PC.)

Further instructions will be forwarded to participants in advance of the course date.

Booking:         Jane O’Mahony, PAUL Partnership 061 419388 or email


This course is part of our 2022 Enterprise Training Programme delivered by PAUL Partnership in collaboration with Limerick Local Enterprise Office (LEO).  The Enterprise Training Programme supports Small Business Start-Ups in Limerick City and consists of a selection of Finance, Sales & Marketing and other Business-related courses & events. 

All courses/events are free of charge.

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