PAUL Partnership in conjunction with Limerick Local Enterprise Office will be hosting a Marketing Course “Basic Marketing Principles” commencing Tuesday 11th July for 6 weeks.

AIM:               This 6-week course aims to give participants an insight into the elements of Marketing.

OBJECTIVES:   To introduce the principles of Marketing and help you to apply and implement effective Marketing strategies in your business. The training programme will give participants an insight into the various elements of Marketing including Market Planning, Market Research, Skills of Selling, Product Promotion and Finance involved when marketing a business.

Course Outline:

  • Module 1: Marketing Principles for the SME
  • Module 2: Market Research
  • Module 3: Defining Your Business
  • Module 4: Affordable Promotion 1 – Direct Marketing & Selling
  • Module 5: Affordable Promotion 2 – Web Marketing & Media
  • Module 6: The 7 P’s (Product/Price/Place/Promotion/People/Physical Environment/Process)


Dates:              Tuesday July 11th to Tuesday 15th August – 6 Tuesday Mornings

Venue:           MALDRON Hotel, Roxboro                                         Time:               10am to 1pm

Cost:                FREE OF CHARGE

Trainer:           Theresa Mulvihill, Smart Marketing Ltd. – Smart Marketing is a creative, vibrant and focused company that provides marketing and business management services and solutions to businesses. They specialise in the marketing and business development of small and medium size businesses.  With over 10 years experience of working with pre-start up, start-up and existing businesses within the micro and SME sector they understand the needs and challenges of businesses and business owners.

Booking:         Jane O’Mahony, PAUL Partnership 061 419388 or email

Please note: Prior booking is essential for this course.