The Marketing Management Training Programme will give participants an understanding of the background of Marketing and the strategy behind how and what makes it work when used in a planned and strategic manner.

Participant Profile: This ten week programme is suitable:

For anyone who wants to broaden their understanding of Marketing.

For anyone who wants to research their business idea or conduct a feasibility study.

For business owners who are currently reviewing their business and want to research alternate ideas.

For people who currently own or run a small business.

For anyone who is starting a business.

Programme Aims and Objectives:

The aim of this programme is to assist participants in developing and focusing their skills to help them implement effective Marketing strategies within their business. Participants will see how Marketing can become a business’ most valuable tool in increasing sales and achieving a competitive edge. Participants will understand that marketing is much more than hard sales and selling their product or service. The training programme will give an insight into Market Planning, Market Research, Skills of Selling, Product Development, Branding, Promotion, Web Marketing & Optimisation and Finance.

Particular attention will be paid to assisting businesses deal with current economic challenges and opportunities. A focal point of the programme will be peer learning and networking.

Course Duration:                  3 hours per week over 10 weeks (Wednesday evenings).

Venue:                               Maldron Hotel, Roxboro, Limerick.

Dates:                                     Wednesday 19th September to Wednesday 21st November

Time:                                  6pm – 9pm

Cost:                                    FREE OF CHARGE

Trainer :                                  Theresa Mulvihill, Smart Marketing Ltd. – Smart Marketing is a creative, vibrant and focused company that provides marketing and business management services and solutions to businesses. They specialise in the marketing and business development of small and medium size businesses. With over 10 years experience of working with pre-start up, start-up and existing businesses within the micro and SME sector they understand the needs and challenges of businesses and business owners.

Bookings & further info:          Contact Jane O’Mahony on 061-419388 or email